Years ago, back when I was a high school student, I worked as a bookseller. The store, which has since gone out of business, also sold music and movies, which meant that Tuesdays were banner days at the store. Late Monday night, the trucks would unload stacks and stacks of boxes, each one containing the week’s new releases. And with all three departments fielding new releases and reconfiguring the best-seller racks, Monday nights and Tuesday mornings were a bit of a cluster. It was also exciting.
That’s not really the case anymore. Blu-rays and DVDs still drop on Tuesdays, but in 2015, the record industry decided to move music release day to Friday. Books are a little bit hither and yon: The big publishers still honor Tuesday release days, but self-publishers and independent labels pick their day. My publisher, Arcadia Publishing, released Boulder County Beer: A Refreshing History yesterday, Feb. 22, 2021. A Monday. My younger self would have been baffled.
Well, for the sake of that 18-year-old straightening bookshelves and dusting the magazine rack, I’m celebrating the release of Boulder County Beer today. If you live in Boulder County—and the surrounding area—you can walk into a brick-and-mortar store today and pick up a copy. If you don’t, visit your online retailer of choice: It’s there, too. And if you do, make sure to rate it there or on Goodreads (five stars, please). That’ll help other people find the book as well. Who knows what good stuff they’ll find inside. I hope the same for you. Cheers.
Boulder County Beer spotted on the shelves of Barnes & Noble in Westminster, Feb. 22, 2021. Photo by Julie Casey.