This Week in Drink — Jeffrey Green on Very Nice Brewing Company

We brew beers that 50 percent of the people are going to love and 50 percent of the people are going to hate, and that’s fine with us,” Jeffrey Green of Very Nice Brewing Company says. “We’re always going to be the guys who’re going to sponsor the little league team, keep people happy with … Continue reading This Week in Drink — Jeffrey Green on Very Nice Brewing Company

This week in Drink — Oktoberfest 2021

It was the marriage of future Prince Ludwig and Princess Therese on October 12, 1810 that laid the foundation for Oktoberfest. All of Munich was invited to celebrate the nuptials. Horses were run, and beer was drunk—this is Bavaria we’re talking about. The people loved it. So much so that the following year they decided … Continue reading This week in Drink — Oktoberfest 2021

This week in Drink — Dispatches from the Craft Brewers Conference

Beer is one of the most successful engines of social interaction that provides widely accessible avenues to innovation and opportunity for everyone everywhere,” Dr. J Jackson-Beckham told the audience at this year's Craft Brewers Conference. “But the thing is, for the most part, we haven’t been innovating when it comes to the people part of … Continue reading This week in Drink — Dispatches from the Craft Brewers Conference

This week in Drink — Non-Alcoholic Craft

The market share is growing. Data over the last few years suggest that age-appropriate consumers are drinking less and less alcohol. This has given rise to non-alcoholic (NA) craft beer filling the gap when the occasion calls for a beverage, but the consumer is a sober-conscious, or calorie-conscious, drinker. Some producers are staples—Brooklyn Brewery has … Continue reading This week in Drink — Non-Alcoholic Craft

This week in Drink — Pot in Your Pint

CERIA was the first THC-infused beer to market, making Grainwave (light and citrusy) and Indiewave (full-bodied and hoppy) the first two drinkables customers are likely to encounter. But brewers have a palette of beer styles to play with: Pilsner, porters, pale ales, etc. Do certain styles lend themselves better to THC infusions than others? “Yes … Continue reading This week in Drink — Pot in Your Pint

This week in Drink — Keith Villa, Ph.D.

Few people get to be at the forefront of something special. Keith Villa has been there twice. “They said I was one of the major disruptors in the alcohol world,” Villa says, reading from a past interview now framed on his office wall. “They said, ‘He was instrumental in bringing non-craft beer drinkers to craft.’” … Continue reading This week in Drink — Keith Villa, Ph.D.