The market share is growing. Data over the last few years suggest that age-appropriate consumers are drinking less and less alcohol. This has given rise to non-alcoholic (NA) craft beer filling the gap when the occasion calls for a beverage, but the consumer is a sober-conscious, or calorie-conscious, drinker. Some producers are staples—Brooklyn Brewery has … Continue reading This week in Drink — Non-Alcoholic Craft
CERIA was the first THC-infused beer to market, making Grainwave (light and citrusy) and Indiewave (full-bodied and hoppy) the first two drinkables customers are likely to encounter. But brewers have a palette of beer styles to play with: Pilsner, porters, pale ales, etc. Do certain styles lend themselves better to THC infusions than others? “Yes … Continue reading This week in Drink — Pot in Your Pint
Let’s bring cannabis to the people in a way, a format, that’s easy to consume and that’s familiar to them,” Keith Villa recounts. “Beer has been with us for thousands of years. People know how to drink it. Our Western culture is such that we almost always have a drink in our hands as we’re … Continue reading This week in Drink — Cannabis pro Omnibus
Few people get to be at the forefront of something special. Keith Villa has been there twice. “They said I was one of the major disruptors in the alcohol world,” Villa says, reading from a past interview now framed on his office wall. “They said, ‘He was instrumental in bringing non-craft beer drinkers to craft.’” … Continue reading This week in Drink — Keith Villa, Ph.D.